Prime Care Systems, Inc., has just completed an extensive update of its web site with a totally new look, and with that, it is also pleased to introduce RSS technology for a better and more valuable way of distributing upcoming press releases, white papers and case studies.

Although Prime Care Systems, Inc., has published multiple online articles and press releases on its corporate web site, it has not previously incorporated functionality to send this changing web content to online users via email, or the functionality to advise them of recent news in any other way. Although notification by means of a mailing list is a useful way to distribute online releases, this option requires the subscriber to provide an email address, which may not always be in accordance with the user's personal preferences. Unless carefully guarded by the subscriber, personal email addresses can be harvested and used as spam channels, resulting in potential confusion, frustration and annoyance for many e-mail users.

Prime Care Systems, Inc was looking for an easy and convenient way to deliver its published online releases, without using an email mailing list. A format that is being adopted by many news-related sites and weblogs is the RSS technology, and PrimeCare Systems, Inc, has selected that format for publishing and distributing its web content to viewers and subscribers. RSS, which stands for Really Simple Syndication, or, alternatively, Rich Site Summary, is a mechanism for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS feed to whoever wants it. PrimeCare Systems, Inc., has implemented RSS as its mechanism of choice for publishing and distributing updates to its corporate web site.

How it works:

First, an XML file containing a feed is published. This feed includes the message to be sent represented by a title and a description, and the URL corresponding to a new online release link. This action is the responsibility of the web sites webmaster.

Second, the Internet user subscribes to the feed by clicking on the RSS icon or by adding the URL to a reader program. Some RSS readers include Yahoo, Google, MSN and Windows (Internet Explorer).

Third, whenever the publisher wants to publish a new press release, the webmaster adds a new entry to the XML file defining the new message to be sent.

And finally, the subscriber's reader makes periodic virtual visits to the XML web page at specific intervals set by the reader program and checks for updates. Whenever there is a new update, the reader makes the new content automatically available to the subscriber.

Benefits:

Because the RSS mechanism is so simple, it solves a problem for people who regularly use the web. It allows online users to easily stay informed because it offers the ability to update feeds really fast according to the settings set by the readers on their favorite web sites. A reader can check for updates according to its Feed setting frequency. For instance, Internet Explorer has a default schedule of 15 minutes. This means that the reader will check for feed updates every 15 minutes and only after it has found a new update it will make it available.

Another huge benefit the RSS technology provides is to auto-retrieve information of interest only to the subscriber. This means that online users who used to spent hours searching for online content and finding their favorite web sites won't have to revisit them to check for new updates. They can just subscribe to the feed and save an enormous amount of time because now the subscriber spends less time "surfing" the web.

With the introduction of the RSS technology to the Prime Care Systems, Inc., web site, PrimeCare will be sending new updated content directly to the subscriber rather than the subscriber's having to go to the content. With this benefit, PrimeCare visitors can receive more information in less time and keep informed of new online releases as soon as they are available. Again, with the RSS technology, there is no need to provide an email address and no need to worry about personal information being unsecured.

Conclusion:

RSS holds benefits for almost everyone. But it holds a huge potential for people engaged in reading a large number of weblogs. It is the best method available to receive information from selected sources, like the Prime Care Systems, Inc., web site. RSS has the ability to eliminate the usual chores of search, spam and above all, it can facilitate easy distribution of online content. For casual viewers and long-time investors alike, use of RSS will enable everyone to stay abreast of current PrimeCare news as soon as it is published.

How to Subscribe:

Click on the orange RSS icon, and your subscription will automatically be created. It's that simple! And you will stay informed about PrimeCare developments, as they happen.